Saffron, the world’s most expensive spice is derived from crocus sativus, or the purple saffron flower. The saffron strands that we all are familiar with are basically the styles and stigma of the flower which are collected and dried to be sold at prices of gold. Kashmiri saffron is the rarest and the most expensive form of saffron available in the world. The reason for this is its limited production of just over 2000 kgs, which is very less as compared to other producers of saffron. Also, what distinguishes Pure Kashmiri saffron from Italian, Spanish or Afghani Saffron is its highest levels of safranal, crocin and picrocrocin. These three compounds are responsible for giving kashmiri saffron its intense color, aroma and a deep pungent taste.
NOORALI ORGANIC is a brand based out of Lethpora Pampore Kashmir. Our offline store is situated at Express Highway, NH-44 Lethpora Pampore popularly known as 'Saffron Town of Kashmir' Pampore is one of the few places in the world where the ‘crocus sativus’ (the saffron flower), world's most expensive spice grows
This makes the saffron sold by Noorali the best brand to sell organic saffron in India; as it is cultivated and sold right from where it originates, meaning right from the source. It cannot get any more authentic than this, can it?
Indulge in the purity of the all natural, certified and original Kashmiri saffron with our freshly picked strands straight from 'The Saffron Town' - Pampore. The top part of a saffron strand is called Mongra. It is flattened, dark red in color and mainly finds its use in culinary preparation for the aroma, flavour, and color it imparts to cuisines which are bestowed with its magical addition.
Noorali has the proud privilege to house the world’s best quality Kashmiri saffron in its purest form, 100% certified, original Kesar. NOORALI SAFFRON complies with FSSAI and is registered with the Directorate of Agriculture Production and Farmers Welfare (Government of Jammu and Kashmir for GI under Reg. No: SP00078B) selling authentic Kashmir Saffron threads to customers globally
Basically, there are four types of saffron: Mongra, Lacha, Zarda, and Choora. Mongra is the most premium quality of saffron that is available. And NOORALI only sells the Mongra (dark red strands) part of saffron. This variety of saffron is known to have a gorgeous red colour and a very pleasant aroma. The pledge to sell only genuine premium products is another factor that makes NOORALI the best saffron brand in India. The fact that we cannot stress enough is that Noorali Organic’s saffron is 100% natural. There are absolutely no edible colours or other chemicals added to it.
The saffron sold by Noorali Organic is carefully and very delicately handpicked by experts. It is also stored in a way that its aroma and originality remain intact. Noorali Organic takes the utmost care to not let it get affected by any kind of external factors. The saffron is also very neatly packed so that it reaches safely to its designated customer. Herein, we pack the saffron only on demand.
At Noorali, We are confident and take pride to call ourselves the pioneers of ' Pure Kashmiri saffron' not just another typical brand, we have been serving our home grown saffron threads to thousands of happy customers globally. Probably, we are the only brand that offers full money refund guarantee on the quality, we pledge to make pure kashmiri saffron accessible to everyone. We understand that this is not just any other spice. It is considered sacred food ingredient by our countrymen, so we uphold that sanctity of King Spice 'Saffron'
Another reason that makes Noorali Organic the best saffron brand in India is that the brand is dedicated to selling only exclusive Kashmiri products. This means that our products are unique and are rare to find elsewhere. We wish to bring our products to a global audience. And authenticity is, of course, always guaranteed!