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About Us

Who We Are


Based out at Express Highway, Saffron Town Pampore Kashmir, NOORALI is your one-stop store to shop finest, hand-picked best quality pure Saffron, Shilajit, Dry Fruits, Honey, and Nuts directly from the valley of Kashmir with the assurance of QUALITY, ESSENCE, FRESHNESS, AND TASTE. Relish the healthy and tasty flavours of curated dry fruits which together make a wholesome package of nutrition and taste. Delivering across India. Shop now and give your taste buds the treat of health and happiness


Our Story


Dry fruits symbolise purity. Since ages, people across the world have been serving dry fruits on special occasions and functions. Offering dry fruits to your loved ones is a cultural tradition in many countries and Kashmir is known for hospitality and cultural ethos throughout the world. We started off NOORALI ORGANIC to introduce our share of best quality dry fruits, saffron and spices grown under natural weather conditions without any adulteration and thus bringing happiness to your doorsteps with fresh, natural, organic and pure quality products originating from the heavenly lands of Jammu & Kashmir. Every pack of our hygienically handpicked range of dry fruits tells an exclusive tale of hard-work, passion and plenty of love that our team of experts at NOORALI put in so as to share you the best #InsightsfromKashmir in its original form, taste and essence.

Our Vision, Mission & Values


To foster our young, aspiring brand to share a piece of Kashmir - using dry fruits, saffron and spices in its original form, taste, and essence. We want to ensure fair trade, eco-friendly production, and unfiltered, pure, tastes from the vale of Kashmir. 

We are on a mission to empower and promote the products originating from the state of Jammu and Kashmir by directly working with farmers and young entrepreneurs wherein a farmer gets good wages for their hard work and the end customer gets the best organic chemical-free product, thus paving ways to a make healthy snacking options available to millions of people around the world.

Values: ​Committed to make a positive impact in healthy snacking space, quality and a delighted customer experience being at our core. We believe in simplicity, transparency, constant improvement, collaboration and partnerships to make NOORALI a brand that is celebrated by everyone